Blockchain Asset Management

How do you build trust in a complex enterprise? By focusing on form and functionality.

When it comes to building service companies based on blockchain technology, it’s important to demonstrate trustworthiness and competence throughout each application of the brand identity. We worked with Blockchain Asset Management, a digital investment firm, to develop a strong foundation for their marketing objectives from the ground up. The brand identity and stationery system features sacred geometry—paying homage to the Founder’s ancestry— and a three-dimensional cube symbolizing the function and form of blockchain technology itself. In applying the finishing touches, we elected to use a three-colour approach with green, blue, and a silver foil to evoke feelings of authority, trust, and class, and utilized a special letterpress printing method to deliver a modern, but executive look.