Pulp Kitchen

How do you create a brand identity that’s hip, holistic and taken seriously? By identifying the overlap

With a name like Pulp Kitchen, it was essential for us to design an identity for the juice bar café that spoke to all aspects of the brand’s personality.Our task was to combine the cool, urban style of the movie Pulp Fiction (the company’s namesake) with the farm-to-table tradition of clean eating. We knew that it was cool to be healthy so we used this idea as an identification of the overlap between the brand personality. We applied vintage iconography to larger branded pieces to symbolize the time tested value of holistic health, and chose an urban typeface to underscore the contemporary popularity of cultivating a healthy lifestyle. Our design and colour scheme were easily adapted across all branded collateral and continue to accurately represent the changing landscape of healthy living.