GRASP

How do we get audiences and the fashion industry on board with ‘think green’ initiatives? By starting the conversation.

Over the years, we met talented people who have done some groundbreaking things in fashion sustainability. Wanting to utilize our network and our commitment in green initiatives, Beehive curated GRASP – a sustainability speaker series event, that advocated best practices in mass-produced industries such as fashion, food and design. We partnered with George Brown College to coincide GRASP with their fashion studies event THREADS, inviting 200 people from our own network. From start to finish, Beehive was responsible for orchestrating GRASP from its identity to presentation – curating the speakers and producing all of the creative marketing assets including posters, invites, brochures and web page. With this project, we understood what the marketplace was doing, and saw a need for this type of ‘green’ acknowledgment, which was valuable from an industry and public perspective.