Environmental Defence

How do you bring urgency to an issue? With visuals that are hard to ignore.

As an action organization at the forefront of environmental debate, Environmental Defence required brochures and online advertisements that strongly and effectively conveyed the danger of the development of Highway 413. This proposed stretch of highway would destroy Ontario’s natural landscape and add traffic and pollution to the area. To convey the urgency and importance of the problem, we used bold colours and punchy iconography to create a design that informed and engaged the public.

Client:Environmental Defence