How do you conceptualize the overlap between fashion and art? Focus on style.

In creating print advertising for Davids, we wanted to highlight the eclecticism of their catalogue by showing each shoe style as a work of art.
We provided art direction for the photoshoot that was in line with their brand personality and identity, ensuring the lighting and editing of each photograph emphasized a specific facet of each shoe. With our concept, we created an art catalogue to be used to retail, that resonated with their clients and reinforced their dedication to unique, high-end footwear.

Services:Print Design
Project Completion:2014